The #1 best-selling brand in the US is back again.MELT Cosmetics was founded in 2008 by a group of women with a passion for beauty and wellness who had a strong affinity for the brand name.
It’s been around since 2013, but the brand has seen rapid growth in the last few years, with sales up nearly 30% over last year.
Now the brand is back on the top of the list for the fourth straight year, with the brand’s brand name, MELT, now being the most popular hashtag in the United States.
Melt Cosmetics has a strong following for its products, which include lip balm, foundation, blush, eye shadow and lip gloss.
The company’s products have been featured in magazines like The Cut, Cosmopolitan, Cosmo and New York Magazine.
For example, Melt Cosmoms latest Lip Balm, the #3 best-seller in the country, was the #2 bestselling product in Cosmopolitan’s Beauty & Cosmetics Beauty Trends 2018 and was #1 on Cosmo’s Top Beauty Brands 2017 list.MOMMY Cosmetics, which is owned by MELTS owner, is also back on top of our Top 50 beauty brands list.
For its Lip Balms, MOMMY has the #4 best-seller in Cosmo Beauty Trends 2017, #3 in Cosmogirl Beauty Trends and #3 on Cosmopolitan Beauty Trends’ Top Beauty Brands 2017 list, according to the data.
For more on the best beauty brands in the world, read Polygon’s list of the best-and-loved beauty brands.
For the most up-to-date makeup trends, check out Polygon.