The Daily Mail article In an attempt to boost sales of its luxury cosmetics, L’Oréal is launching a new line of mascara that has natural ingredients.
The mascara is designed to “help dry skin tone, reduce the appearance of redness and reduce redness in the eye, but also help with skin redness around the eyes, lips and cheeks”, according to the company.
“The new line has been formulated using a unique formula and the result is a luxurious, natural product that will help your skin look radiant, youthful and flawless,” said L’Oreal Beauty Director of Product Development, Joanne O’Brien, in a statement.
L’Oliveira has not yet unveiled the mascara’s ingredients, but the brand said it will reveal the new line today.
It comes just a few months after L’Occitane launched its Lacquer Rouge mascara, which also uses natural products.
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