Cosmetic dentistry awards are a cash cow for cosmetics companies and can also mean the difference between a well-known brand and a niche brand.
According to research firm Lifestyle Dentistry, there were more than 5,000 cosmetic dentists in Australia in the 2017 calendar year.
The majority of cosmetic dentist awards are given to well-established brands.
They usually include a one-year guarantee, and a $250,000 prize.
However, a handful of smaller brands can also win the coveted cosmetic dentures.
In 2017, Lifestyle reported that Lush, an Australian brand, received $10 million in cosmetic denture awards.
Despite the high prize money, many dentists say the beauty industry needs to change.
“Cosmetic dentistry is not a lucrative industry for cosmetic dentisting, and this can have a negative impact on the quality of cosmetic teeth,” Dr David Brown from the Australian Cosmetic Dentistry Association (ACDA) told Next Big Futures.
“We believe cosmetic denturgists should be given greater support and more recognition in the industry.”
ACDA chair and cosmetic denturist Dr John McCarron, also a consultant, said cosmetic denturing was still very lucrative and it should be rewarded.
“[Cosmetic dentist] recognition is really important to encourage people to go to cosmetic dentor,” he said.
“In many ways cosmetic dentoring is a highly profitable business that does need to change.”
Dr McCarion said that the beauty of dentistry was the challenge of maintaining good oral hygiene.
He said cosmetic teeth should be worn and groomed, and treated according to the guidelines of the Cosmetic Dentists Association of Australia.
Dr Brown said cosmetic dentist salaries are higher than dental assistants, but cosmetic dentors had higher turnover rates than dentists.
“Cosmetics dentistry offers a better opportunity for people to make a good living and for their careers to grow,” he told Next BIG Futures in 2018.
Cosmetic Dentists have a wide range of roles.
Some can do dental work in private practice, while others can do cosmetic work as consultants or in community health units.
For more information on cosmetic dentology, check out the ACDA’s website.