A study in the journal Cosmetics, conducted by researchers at the University of New South Wales, has revealed which brands have the best mascara for women, and which ones offer the best bang for your buck.
The researchers surveyed 2,000 women aged 18-50 who are either “good or very good” at applying mascara.
“There are so many brands out there, they’re really difficult to pick out,” Dr Jennifer Whelan, the lead author, told ABC News.
“It’s a really good opportunity for brands to offer more options.”
“We wanted to find out what women really needed, what they really wanted from a mascara,” she said.
“[We wanted] to find the best brand and try to replicate their results in our laboratory.”
Whelan and her colleagues were particularly interested in what types of mascara women actually wanted.
Wear mascara, apply mascara, and apply mascara again, they wanted to know.
They found that while some women loved applying mascara, many preferred using the same mascara twice, even if they only had one coat on.
It is a result of the fact that mascara is an effective tool for a variety of purposes, such as reducing the appearance of blemishes or fine lines, and reducing the look of redness, she said, noting that women with darker skin were often more likely to find mascara to be effective.
“Women who apply mascara often use it to make the eye appear more luminous and brighter, to make eyelashes look longer and more voluminous, to darken the skin tone and to enhance the curl of the eyelashes,” Whela said.
“They apply mascara with a soft brush to make them easier to brush, and then use it again to make it look more dramatic and voluminously voluminised.”
Whela says the research is “important for consumers to make informed choices when buying mascara”.
“We’re not suggesting that you should use mascara only if you’re going to be using it for a long time, we’re not recommending you should only use mascara for specific looks or conditions, but it’s important for consumers, especially women, to be able to make educated choices about what they’re looking for,” she explained.
What is mascara?
Mascaras are products that apply mascara to the eyelid to create a fuller look, and are typically applied in two stages.
Once mascara is applied, it is put on the lash and applied back to the crease where the product is applied first, to bring out any dark lines or fine wrinkles.
Then, the mascara is removed and placed on the other side of the eye.
So how does it work?
The product contains a synthetic, thick, waterproof material called “coconut oil”.
This material is used to coat the inside of the brush to create the look and feel of mascara.
A chemical reaction takes place inside the brush, which creates a chemical bond that forms the mascara, which is then applied to the skin.
It is then left to dry for two hours.
Dr Whelen said it was important to ensure that the mascara was used correctly, and that the product had not been over-waxed.
“You need to apply the product properly to get it to adhere well, but you need to also ensure that it’s applied to your lashes, which can make it hard to apply and not make it stick,” she told ABC.
“So you need it to be applied in the correct order.”
What can I expect from using mascara?
A “badge of confidence” may be a word often used to describe the feeling of being a “good” or “great” mascara wearer, but Dr Whelans research found that people who reported using mascara had a lower level of “badging”.
“People who are really good at applying it are probably more likely than the average person to have a good or a good badge of confidence,” she says.
“But people who are not very good at it, they may not be so confident about what their badges of confidence are.”
Dr Whenans said there was a lack of information about what was good or bad about mascaras, and she was particularly concerned about the appearance women would perceive from using the products.
“We do know that mascara does not make you look like a celebrity,” she warned.
“So we think that there’s a risk that the consumers that are buying it will think it’s good or that they’re going out of their way to put it on their face and look like an actress.”
The study found that mascara had little effect on the appearance and quality of the skin, but did have an impact on the way people felt.
“It’s really important that consumers are able to get their product, and be able judge for themselves what the real benefits are, as opposed to the fake product that is available for