PUR cosmetics is the company behind some of the biggest cosmetics brands in the world, and has just opened up an office in Sydney.
Pur has just made the announcement that it is the latest company to join the growing category of niche-driven cosmetics.
The new business will focus on high-end beauty brands, but it will also focus on cosmetics, cosmetics-related technologies, consumer goods and consumer-focused services, according to a statement released by Pur.
Pur is looking to expand its portfolio to include cosmetics, consumer-related technology, consumer products and consumer services.
The company will be based in Sydney’s CBD and is expected to open its first office in March 2018.
While Pur’s focus is primarily on high end cosmetics, the cosmetics business is also expected to become a major driver of growth for the Australian cosmetics industry.
Pur’s flagship brand, Revlon, is the world’s most-watched cosmetics brand, with $12.6 billion in revenue last year.